Every Dress Has a Story!
Take a peek at our short video about the campaign:
It’s that time of year again!
Girl Scouts of Michigan Shore to Shore and Goodwill Industries are partnering for the second annual Every Dress Has a Story campaign. From November 3 till the 14 Goodwill of Greater Grand Rapids, Goodwill of West Michigan, and Goodwill Northern Michigan will all be accepting dresses. Saturday, November 15 will be our official Dress Drive donation day at select Goodwill Stores including:
- Alpena 201 North Bagley Street
- Grand Rapids 956 Michigan Street North East
- Muskegon 1934 East Sherman Boulevard
- Traverse City 2279 W. South Airport Road
Donating your dress to the Every Dress Has a Story campaign not only helps clean out your closet, it helps gives back to the community. Each dress will be added to Goodwill’s inventory and resold to inspire new memories for someone else. Due to the success of last year’s campaign, we have pushed this year’s goal to 10,000 dresses.
Want to help us reach that goal?
Gather any dresses (sundress, cocktail, maxi, etc.) from your closet that you'd like to donate to Goodwill on behalf of "Every Dress Has a Story."
Bring your dresses to any Goodwill Greater Grand Rapids, West Michigan or Northern Michigan store from November 3 - 14. Or, you can bring your dresses to select Goodwill Stores on November 15 - our official dress drive day.
Finally, get social! Share the "Every Dress Has a Story" initiative with all of your social networks. Just post your commitment to the campaign with hashtag #EveryDress and showcase a photo of a dress you are donating and the story behind it (Examples: "Rocked the room at my 25th high school reunion in this tangerine number" or "Always felt like a ballerina in this"). Then, encourage your connections to join you in donating their gently used dresses at Goodwill Stores.
You can also download the Every Dress Has a Story profile picture to use on your Facebook page to further raise awareness for the campaign. Just click the picture:
Our CEOs were the first to share their stories
Girls and Leaders
Fun. Fashion. Civic Engagement. Eco-consciousness....all wrapped into one great Dress Drive badge for your Girl Scouts!
It's all part of the 2nd annual "fashion-forward" program called Every Dress Has a Story! - and the Girl Scouts of Michigan Shore to Shore is teaming up with Goodwill Industries to make it possible.
Beginning November 3 - 15, Girl Scouts of Michigan Shore to Shore is asking all of its troops to participate in the Every Dress Has a Story! dress drive by having Girls Scouts reach out to family, friends, teachers, faith leaders, neighbors, etc. to collect all types of dresses that can be donated to Goodwill. From sundresses to homecoming dresses - those formal and informal dresses hiding in the closet are ready to make new memories for others!
Register your Girl Scouts, so that we know who is participating and who we need to mail a patch to after the campaign concludes. To register, visit here.
When all donations have been collected, bring the dresses to ANY Goodwill Store where the dresses will be sorted and sold between November 3 - 14. Be sure to let them know it's for the Every Dress campaign when you do so. Or, you can bring your dresses to select Goodwill stores on November 15 from 10 am - 2 pm - our official dress drive day!
Alpena: 201 North Bagley St
Grand Rapids: 956 Michigan St
Muskegon: 1934 East Sherman Blvd
Traverse City: 2279 W. South Airport Rd
If you would like your Girl Scouts to collect dresses at one of the select Goodwill locations on November 15, we will have two shifts available. There will also be a tour included of the behind-the-scenes recycling, pricing and merchandising of the dresses. You can sign up for a shift when you register the Girl Scouts. Shifts available:
10 am - noon
Noon - 2 pm
4. Get social! Share the Every Dress Has a Story initiative with your social networks. Just post your commitment to the campaign with #EveryDress and showcase a photo of yourself with a dress you are donating and the story behind it. Then, encourage your connections to join you in donating their gently used dresses at Goodwill Stores. You can also download the Every Dress Has a Story profile picture to use on your Facebook page to further raise awareness for the campaign!
The Every Dress Has a Story campaign is a great way to help our community and earn another patch! To earn your patch, participate in the Dress Drive and fill out this survey: https://jfe.qualtrics.com/form/SV_eQY5sWKIiF7HnCJ by November 15th.